Most important traits Brits look for - including trustworthiness and humour
dailystar.co.ukBrits look for certain personality traits in others - deeming trustworthiness, loyalty and reliability as the most important.Research of 2,000 adults reveals the personality attributes they wish to find in friends, partners and colleagues.Kindness made fourth on the list - followed by friendly and caring.Similarly, those polled also hope that others see them as trustworthy (45%), reliably (43%) and kind (41%).However, it also emerged that there is less focus on wanting to be seen as ambitious (14%), creative (20%) or confident (21%).The research, commissioned by ALL - Accor Live Limitless - Accor’s lifestyle loyalty programme, also found 63% describe themselves as loyal.A third would also like to be remembered as loyal (32%) and 88% believe the trait is important in relationships, whether with partners, friends or relatives.When it comes to colleagues (37%) and partners (51%), loyalty is the top trait people want to see in them and 50% also want their friends to be faithful.Luc Gesvret, a spokesperson for Accor, said: “It’s interesting to see the traits Brits look for in others as well as what they’d like to be remembered or recognised for vice versa.“Loyalty is clearly an important factor both ways and it goes further than being faithful to loved ones as people are clearly quite passionate about repeatedly shopping with the same brands.“It’s clear people are very precise about who and what they are loyal to.“Traits people look for in others were found to include funny (36%), helpful (33%) and being a good listener (33%), interestingly, all traits associated with great customer service and hospitality.”The research also found Brits put their money where their loyalty is, spending a quarter (26%) more with brands they.
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