PrettyLittleThing has come under fire for sharing an image of the Twin Towers in a tribute to 9/11 victims using their brand colours.
The clothing company that boasts Molly-Mae Hague as a creative director has been accused of "slapping its brand on a tragedy".
Molly-Mae, 22, and PrettyLittleThing received backlash after sharing the image to their social media accounts with the words "never forget" in pink and "09.11.01" in white.
Criticism swiftly poured in on Twitter with one person condemning the posts as "absolutely shocking" and "distasteful". Another person wrote on Twitter: "The pink text is their 'PLT pink' which they use in their logo and packaging.
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