Top media firm GroupM says it expects 22% growth in media ad revenue in 2021 compared with 2019 levels, excluding political spending.Spending on ads will rise 15% over 2019, a marked improvement from the company’s prior forecast.
Political spending, the company noted in its mid-year report, is not a significant factor in either 2019 or 2021.Powering the growth is digital advertising.
Excluding political, the digital category overall is expected to spike 33% in 2021, building on last year’s 10% upturn. At the current pace, digital will account for 57% of total U.S.
advertising, and 69% by 2026.National TV is in the midst of a major comeback. In 2021, GroupM expects the category, which includes connected TV advertising as well as linear to
Read more on deadline.com