Nick Vivarelli International CorrespondentItaly’s Lux Vide, which has been pushing into the U.S. and international markets with high-end shows such as “Medici” and “Leonardo,” recently appointed former Warner Bros.
Italy senior exec Barbara Pavone as its chief marketing and sales officer.As part of her job Pavone, who is attending Mipcom, is dealing with Lux’s international co-productions and partnerships.
Not surprisingly, one of her biggest challenges is retaining IP when she negotiates with streamers such as Netflix.“It’s a privilege to work with global streaming platforms,” says Pavone who recently helped seal Lux’s first deal with a major streamer, details of which are being kept under wraps.
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