Naman Ramachandran ITV Studios Entertainment has rebranded as Lifted Entertainment, and Syco Entertainment’s Lee McNicholas is joining as creative director, north.ITV Studios Entertainment is the label behind blockbuster shows “I’m A Celebrity… Get Me Out of Here!,” “Love Island,” “Dancing On Ice,” “The Voice,” “Countdown,” “University Challenge” and “Ant & Dec’s Saturday Night Takeaway.”Similarly, Simon Cowell’s Syco is behind hit brands “The X Factor” and the Got Talent franchise.
McNicholas spent a decade there as creative director and executive producer.Lifted has been commissioned to produce “Secret Gameshow,” a new primetime pilot for U.K.
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