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Looking Back on Global Citizen’s Turning-Point Year: How the Philanthropic Org Pivoted to Meet Multiple Crises

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variety.com

Chris Willman Music WriterPlenty of philanthropic organizations had to change plans during the pandemic, but probably none executed a pivot on as successful and publicly visible a scale as Global Citizen’s.

In the span of 13 months, the org put on no fewer than six major broadcast/webcast specials, starting with the all-star “One World: Together at Home” emanating from celebrity living rooms in April 2020 and culminating (to date) with “Vax Live” from L.A.’s SoFi Stadium this past May.

Yet another special, “Global Citizen Live,” is on the docket for Sept. 26, emanating from Central Park, the Eiffel Tower and other locations around the world — a 24-hour event that CEO-founder Hugh Evans calls “the big one,” which is saying something, given.

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