Todd Gilchrist editor “I’ve never really had a marketing plan ever in my career,” says Gerald Maxwell Rivera, better known as Maxwell. Though he acknowledges “I’m sure someone was doing one in the building somewhere,” the reason why a more concerted effort wasn’t made may be because the R&B singer, songwriter and producer seemed to arrive fully-formed upon the release of “Maxwell’s Urban Hang Suite,” his lush, libidinous 1996 debut album.