Local Media Outlets To D.C. Lawmakers: Consumers Are Leaning On Us During Coronavirus Crisis, But We Need A Lifeline
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deadline.comBy Ted Johnson The latest injection of money into coronavirus small-business relief will be a lifeline for many businesses — but local newspapers, radio and TV stations worry that it won’t be enough of a rescue.
As some publications and stations have seen spikes in readership or viewership during the crisis, they also are facing a dire drop in local advertising revenue — estimates have ranged from 40% to as high as 90%.
Radio has been hit especially hard. Many commercial stations are entirely dependent on advertising, and the lion’s share of that comes from local businesses — the mom-and-pop auto dealers, mattress stores and even attorneys who have scaled back amid the mass shutdowns.
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