Liverpool bridal shop loved by celebrities and generations of families

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Emma in Old Swan is owned by June Ross, a dressmaker who has helped generations of families and celebrities over the years. Since opening in the 1980s, June and her team, including husband Gordon, have sold thousands of wedding dresses, bridesmaid gowns, communion outfits and more. READ MORE: Mother's Day events in Liverpool you can book now June, who also owns Wirral bridal shop Tiffany in Wallasey, told the ECHO: “Emma first opened as an occasion wear shop where we used to manufacture and wholesale dresses.

One day, one of our customers said, ‘Please will you make me a wedding dress?’ So we started to make them in the Eighties using top designers and received order after order. “The dresses became more elaborate and we started buying them in from all over the world.

The Liverpool girls are very stylish - they like the top trends! We started going into bridal properly at the time Lady Diana Spencer got married and there was a boom in bridal business, so we were so busy. “We’ve found mothers come in to Emma’s for their wedding dress, then they bring their children in for their communions, and then that same child comes back when they’re getting married, so it’s a generation thing. ”June has been making dresses since she was 13 years old and always knew she wanted to be in the bridal business.

She explained: “When I was young, I went to America to LA and Hollywood where I did fittings on stars and things like that. It’s always been amazing for me - I just love the industry. "The brides are very good, they come into the shop and it could be a year or 18 months until the wedding, so we get to know them quite well.