After Amazon Prime signed deals for soccer rights in the U.K. and Germany and is now eyeing more Thursday night NFL games, Liberty Media CEO Greg Maffei sees the streaming giant spearheading an accelerated push by Big Tech platforms for more international sports rights. "Look, Amazon is certainly looking pretty actively at the NFL," Maffei told the Deutsche Bank Media, Internet and Telecom Conference during a virtual session that was webcast on Monday.
The e-commerce giant began to stream select NFL Thursday Night Football games on Amazon Prime in 2017. And recent speculation points to Amazon wanting to nab the rights to all Thursday Night Football games from the NFL as part of current contract renewal talks across the industry.
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