Leading supermarket beats Aldi and Lidl to go from 'most expensive' to cheapest

dailyrecord.co.uk:

Morrisons has now claimed the title of 'cheapest' supermarket from Aldi, following a 15 percent reduction in the cost of an essential item since last week.

Despite being one of the most expensive retailers for much of the past year, Morrisons is currently the most affordable among the six main supermarkets, according to weekly comparison by the the Manchester Evening News (MEN).Since March 2022, MEN has been comparing the prices of a basket containing mince, chicken, a two-pint bottle of milk, a loaf of bread, coffee, teabags, butter and beans at Morrisons, Sainsbury's, Tesco, Asda, Aldi and Lidl.

In April, Morrisons was the most expensive, and in July it faced criticism for increasing the price of its cheapest Savers tea bags by 13 percent within a week - a hike it reversed following customer backlash.However, this week, Morrisons is the cheapest of all, having reduced the price of its chicken breasts to the lowest on the market.

The Morrisons More Card, which introduced additional offers in stores this week, has seen the price drop from £2.65 for a 330g pack to £2.25 - a price that will remain until September 22.This equates to £2.05 for a 300g pack - the size sold at all other supermarkets - but even Aldi and Lidl's price is £2.25.