Princess Marina was a style icon of the ‘40s, 50s and ‘60s, her grandmother the Duchess of Kent is famously chic and her aunt Lady Helen Taylor is an elegant one-time muse to Giorgio Armani - so Amelia is now leading the way among her own generation by embracing renting, hailed as a way to get the thrill of having something novel to wear but in a more sustainable way than buying new.
From today, a selection of Amelia’s wardrobe favourites will be available to hire from £4 per day via rental service By Rotation.
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