John Boyega Jo Malone Britain China John Boyega Jo Malone Britain China

John Boyega steps down from Jo Malone role after he's cut from Chinese version of aftershave advert

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standard.co.uk

John Boyega has stepped down from his role as a global ambassador for Jo Malone after he was cut from the Chinese version of an aftershave advert he helped create.The British star, 28, said that while he accepted brands use different representatives around the world, "dismissively trading out one's culture this way is not something I can condone".Perfume company Jo Malone had earlier apologised after removing Boyega, best known for playing Finn in the Star Wars films, from the advert, which has since been removed.In a statement announcing he was stepping down from his ambassadorial role, Boyega said: "Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my.

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