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Perfume Brand Jo Malone Apologizes For Replacing John Boyega In Chinese Commercial

John Boyega Liu Haoran London China film actor Celebrity
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London Gent that he wrote and directed was released in 2019 as part of his role as their first male Global Ambassador. It featured Boyega frolicking in his Peckham neighborhood in London with his actual family and friends.

The group laughs, dances, rides horses and bicycles in the original film, which earned the honor for Best Media Campaign at the 2020 Fragrance Foundation Virtual Awards.

But the company chose famous Chinese actor Liu Haoran to “play” Boyega in an alternative version of the short film meant to air in the country.Boyega wasn’t the only person recast in the new version of the advertorial.

His friends and family that he had tapped to appear in the production were also replaced with ultimately no Black people in the final.

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