Jo Malone criticises perfume brand for ‘disgusting’ treatment of John Boyega
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breakingnews.ieJo Malone has hit out at the “disgusting” treatment of Star Wars actor John Boyega by the perfume brand which carries her name.
Boyega, 28, stepped down from his role as the brand’s global ambassador after the company cut the black actor from the Chinese version of an aftershave advert he helped to create.
Malone sold the business, which she started at her “kitchen sink”, to Estee Lauder Companies in 1999 and said it retains “none of my spirit and my personality”.
She told ITV show Lorraine that she is “horrified and disgusted at what has been done to John”. The original advert revisited Boyega’s childhood and his memories of growing up.
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