John Boyega Severs Ties With Jo Malone Perfume After Ad Controversy
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etonline.comJohn Boyega has decided to end his involvement with Jo Malone London perfume. The decision comes after the actor was replaced in an advertisement for the brand that aired in China.The award-winning commercial, «London Gent,» was conceived of, directed by and starred Boyega, as well as a diverse and multicultural cast.
However, for Chinese markets, the ad was reshot with local actor Liu Haoran, and Boyega was not informed of the decision to recast and reshoot the ad, according to Boyega, 28, took to Twitter on Monday to announce that he would no longer be working with Jo Malone London because of their actions.«I have decided to step down as Jo Malone's global ambassador,» Boyega wrote, in a series of posts. «When I joined the brand as their.
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