John Boyega Drops Jo Malone Ambassador Title After Brand Removes ‘Star Wars’ Actor From China Ad
Reading now: 886
deadline.comAlexandra Del Rosario Associate Editor/Nights & WeekendsJohn Boyega will no longer represent London cosmetics brand Jo Malone, he announced Monday.“I don’t have time for nonsense.
We press on and strong. Stay blessed people,” he wrote in a Twitter thread explaining his decision.The Star Wars star, who was Jo Malone’s first male global ambassador, exited the campaign after the brand reshot a video he made for a marketing campaign and removed him from the clip.The original ad, called “The London Gent” aired last year and saw Boyega walking around his childhood neighborhood.
It also nods to his Nigerian background. The video has since won the Fragrance Foundation Virtual Award’s Best Media Campaign prize. “Their decision to replace my campaign.
Read more on deadline.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
