Brian Steinberg Senior TV EditorAt a moment when many Americans’ rituals and routines have been upended, at least one is staying intact: Jimmy Kimmel’s annual pitch to advertisers.The coronavirus pandemic effectively scuttled the media industry’s annual week of “upfront” presentations, when TV networks make their pitch for their share of billions of dollars in advance advertising commitments.
Kimmel typically holds forth during a Disney showcase at New York’s Lincoln Center, where he hurls barbs at rival TV companies and harangues media buyers to loosen their purse-strings.
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