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Disney Injects Hulu And Even Disney+ Into Its Upfront Message To Advertisers

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deadline.com

Dade Hayes Finance EditorDisney, which barely a year ago took full operational control of Hulu and seven months ago launched subscription service Disney+, made both streaming services key parts of its presentation to ad buyers.Instead of the traditional in-person spring upfront event at New York’s Lincoln Center, the company sent advertisers a 45-minute video showcasing its various brands as it enforced social distancing during the COVID-19 pandemic.“Disney is a leader with connecting Generation Family with Generation Stream,” intoned American Idol host Ryan Seacrest during one sequence of the Disney Advertising Sales Virtual Roadshow.

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