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J. Cole Drops Incendiary New Track ‘Snow on Tha Bluff’: Stream It Now

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J. Cole is back with new music. The Fayetteville-native releases “Snow on Tha Bluff,” his first new song of the year as a lead artist.

Produced with Wu10, “Snow on Tha Bluff” is Cole's first solo effort since 2018’s KOD album, which hit No. 1 on the Billboard 200, one of five chart leaders to his name. “Bluff” is lyrical dynamite.

Cole flows on social injustice, hardship and life in the ghettos, his words pouring over a dreamy production. On it, he raps: “Feel like a slave that somehow done saved enough coins to buy his way up outta slavery/ Thinking just maybe, in my pursuit to make life so much better for me and my babies.” Cole has kept busy of late.

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