Jem Aswad Senior Music EditorIn a little more than a decade, J Balvin — who is Variety‘s Hitmakers Collaborator of the Year — has become one of the biggest artists in the world, a feat made even more remarkable by the fact that he nearly always sings or raps in Spanish (he’s fluent in English but prefers to stay true to his Colombian culture).
His 2017 global smash “Mi Gente” has more than 2.8 billion views on YouTube alone, topped the charts in two dozen countries and enamored Beyoncé’s daughter enough for Queen Bey not only to jump on a remix of the song, but to have Balvin join her onstage at the epochal “Homecoming” concert at Coachella in 2018.But in addition to his own formidable discography, Beyonce is just one of dozens of singers.
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