It’s A Sin: Pet Shop Boys classic sees huge uplift from Channel 4 series
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officialcharts.comAs the powerful new TV series It's A Sin continues to grip viewers, interest its namesake song by the Pet Shop Boys has surged, OfficialCharts.com can reveal.
The show's huge success and widespread acclaim has led to long-time PSB followers returning to the 1987 chart-topper, as well as a new generation of fans being introduced to the track.
Sales and streams of It's A Sin are up 249% in the UK since the series debuted three weeks ago, compared to the same three-week period last year.
Looking at when the show first aired on January 22, the following week saw an uplift of 115% for the song. Streaming is the main driver powering the song’s resurgence, with weekly plays of It's A Sin more than doubling since the show began.
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