I wouldn’t rent clothes from M&S – but I hope others do
telegraph.co.ukcoveted linen trousers - and keep them forever. M&S and Hirestreet seem convinced it is the future of shopping. “Clothing rental is often associated with special occasions, but the popularity of M&S clothes, many of which are versatile for any occasion, demonstrates how the future of fashion rental is changing,” says Hirestreet strategy lead Rosie Hartman. “Today, rental fashion is more than just providing temporary access to designer items.”She’s probably right, and off the top of my head I can think of a few situations where M&S rental might come in handy.
Pregnancy is one: the month-long borrowing model is ideal as women can shift up a size as they move closer to their due date.
Work is another. They say “dress for the job you want, not the one you have”, but there’s no point investing in smart office attire for an interview when you’re not sure you’ll get the role.
Occasion dresses for weddings and other smart events are also the bread and butter on the rental market - although I think most people would prefer to opt for glitzier brands than M&S.And then there are everyday trends.
Read more on telegraph.co.uk
