This seemed like a great way for David Baker to let local people know about his new dental business – advertising in the waiting room of his local hospital.
In December 2018 he paid Unique Advertising Limited £2,496 for a two-year contract to run adverts for his practice on a digital screen in the accident and emergency department at Whiston Hospital, Merseyside. “We create video campaigns for local businesses that are played alongside health messages on digital screens within waiting areas with huge footfall and exposure,” the company boasts.
Mr Baker says he began to wonder if there was a problem when he realised that none of his patients ever mentioned seeing his advert, not even ones who worked in the hospital.
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