‘I had no confidence after my mastectomy – so I made a bra to help women like me feel sexy again’

telegraph.co.uk:

Dragon’s Den earlier this year to pitch for investment in her lingerie brand, she was thinking of her sisters.She is one of six sisters, four of whom have been diagnosed with breast cancer, including Caroline herself.

LoveRose Lingerie is designed for women who have had breast surgery, with a focus on post-cancer, and is named for her sister who died of cancer in 2014.

She lost a second sister to the disease earlier this year.‘There’s a real purpose behind this brand,’ says Caroline, over Zoom from the Edinburgh studio that is LoveRose’s HQ. ‘It was born from my own experience and seeing my sisters go through it too.

I wanted to create something that gives you a little bit of yourself back.’Developed with designer Sarah Bell Jones, who faced the Dragons with Caroline, the wire-free bras are cleverly engineered to support up to a G cup – without looking like the matronly constructions generally available to women who have had a mastectomy.One of the Dragons, retail tycoon Touker Suleyman, dismissed the brand as ‘too niche’.