Boohoo.com, the pile-it-high Manchester-based website saw its £19.99 joggers-and-hoodies propel it to a 45 per cent rise in sales during lockdown over this time last year, just as jewellery brands have also been reporting record sales.This is a prime example of the dress-it-up, dress-it-down power of accessories that fashion experts are always extolling.The ability of some eye-catching earrings to “elevate” an outfit is hardly new – see Marie Antoinette.
But it has taken video conferencing and Dressing From The Waist Up to turn them into the main story. “Big is back, my friend,” says Cecily Motley, co-founder, with Ilana Lever, of multi-brand jewellery retailer Motley. “For us it has been all about the wow factor during lockdown.”The past.
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