Venezuela city Caracas, Venezuela record track country Music Venezuela city Caracas, Venezuela

How This Venezuelan Producer's Track Ended Up Soundtracking a Global Pepsi Max Campaign

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WOST was a 15-year-old bedroom producer living with his parents in San Cristóbal, a city in western Venezuela, when Waxploitation Records founder Jeff Antebi stumbled upon his music online in 2016.

Antebi was in the middle of a “deep musical dive” and especially curious about the underground electronic music scene in Caracas, Venezuela’s capital. “I was listening to SoundCloud in the background,” he recalls, “and a song just kind of popped out with a cool moombahton beat.”Antebi promptly emailed expressing his admiration, and WOST, born Kelvin Ruiz, responded asking if he would like to buy the track outright for $7, as he was trying to save up $200 to buy his own laptop. “It was painful for me to see,” says Antebi, who founded Los.

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