Nick Vivarelli International CorrespondentProminent Dubai-based satellite pay-TV and streaming service Orbit Showtime Network (OSN) is launching OSN Plus, a new premium streaming service that replaces its streaming app and marks OSN’s full-fledged entry into the MENA region’s increasingly crowded SVOD landscape.The move comes after OSN in January re-upped its long-term exclusive partnership with HBO, and expanded its rapport with NBCU to include more premium content from Peacock and Sky Studios.
The company also has new deals for premium shows in place with Endeavor Content and All3Media, supplementing existing partnerships with Paramount, Warner Media, Sony, Discovery, MGM and Lionsgate.However, OSN recently lost the SVOD leverage it had under its exclusive deal with Disney, which will be launching Disney Plus in the region this summer and has rescinded the SVOD aspect of that arrangement.
OSN Plus is being headed by Nick Forward, the former chief content officer at Australian streamer Stan. The rebranding is being spearheaded by OSN Group CEO Sangeeta Desai who stepped into the role in September 2021.Desai, a former global COO at Fremantle where she was key to building the company’s drama operation, spoke to Variety about her push to take OSN streaming to a new level.
Excerpts.The Plus strongly communicates to our viewers that we are available as a streaming service, anytime, anywhere, on any device.
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