Andrea Panconesi, CEO of luxury fashion giant LuisaViaRoma. He’s the grandson of Luisa and Lido Panconesi, who founded the company as a hat shop on Florence’s Via Roma in 1930.
There was, Panconesi says, “no doubt” in his mind as to whether the event would go ahead. “We thought a huge event wouldn’t be possible, so we decided to do a small event to launch the book.
We thought, why not? Life has to go on. My opinion is that we will have to live with this [Covid-19] reality for the next generation.
I don’t want my children and my nephews to grow up with the idea that there is a limit in their future.”Small but mightily glamorous Capri is a routine stop-off on the summer itineraries of the ultra-rich on any normal year.
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