Hayley Menzies Britain stars singer rave Love Hayley Menzies Britain

How the brand behind the It cardigan of lockdown began as a stall on Portobello Market

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telegraph.co.uk

swaddling duster cardigans festooned with star and leopard motifs “were a saviour,” she says, and catnip to those seeking something both comfortable and stylish enough for Zoom calls and answering the delivery men in, becoming an instant sell-out during lockdown.

Buoyed by the online sales of her Leopardess cardigans, Menzies decided to open a pop-up boutique in the Duke of York square on King’s Road in early October, following in the footsteps of iconic British fashion labels Mary Quant and Biba.

The 'Gladys' cardigan, £330, Hayley Menzies“What became apparent during the first lockdown, because I was singlehandedly doing all the wrapping and packing for about two months, was that we were getting many first-time customers, so I wanted to.

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