How Michael Jordan's stock has soared following Netflix series The Last Dance
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dailystar.co.ukMarket sites are seeing a surge in Michael Jordan sales following the release of The Last Dance documentary. The show, which consists of ten episodes, has been shown on Netflix in the UK and documented the rise of Michael Jordan as the Chicago Bulls looked to complete their second ‘Three-peat’ in 1997/98.
The series has earned rave reviews with many considering Jordan the greatest sportsman of all time. And the success on screen has equated to sales off screen with American markets seeing a surge in sales for Jordan’s products.
In an online auction at Sotheby’s, an autographed pair Air Jordan 1s sold for a record $560,000 (£457,000) on Sunday. “We saw tremendous bidding up until the moment the sale closed, with the value more than doubling
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