Netflix Claims ‘The Last Dance’ Sampled by 23.8 Million International Households in First Month
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variety.comBy Todd Spangler NY Digital Editor Netflix says overseas hoops fans have flocked in huge numbers to “The Last Dance,” the documentary series about Michael Jordan and the ’90s Chicago Bulls team, which has been a ratings smash in the U.S.
for ESPN. Netflix tweeted the numbers Wednesday, claiming that 23.8 million households outside the U.S. checked out “The Last Dance” in its first four weeks on the service. “23 was always his lucky number!” the streamer said, referencing Jordan’s jersey number.” But some big caveats are in order — Netflix’s selectively reported viewing figures aren’t comparable to TV ratings.
The streamer bases its publicly reported audience metrics based on how many member accounts watched a given show or movie for just
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