Joe Otterson TV ReporterA central premise of “Bob’s Burgers” is that the Belcher family always needs money. The irony is that the show itself has become the center of its own merchandise empire.Among the branded items currently available from the show are its own set of Funko Pop figurines, a line of apparel available at multiple major retailers, a “Bob’s Burgers” custom Igloo cooler and a New York Times bestselling cookbook.The show’s merchandise business was started by the creators themselves, rather than studio 20th Television.
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