Brian Steinberg Senior TV EditorJake from State Farm spent nearly a decade answering phone calls from customers in the wee hours of the morning.
And then he got a promotion.These days, Jake — his last name has yet to be made public — is a big star. Over the past year, he’s been spotted hobnobbing with Patrick Mahomes and Drake; turning up in the midst of the Super Bowl; and spending time with gamers on Twitch.
He’s not a flesh-and-blood person you can meet on the street. Rather, he’s the latest in a long parade of Madison Avenue “spokes-characters” who date back to Mr.
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