In times past the only common thread motor racing events and outdoor music festivals shared was the likelihood of their customers getting muddy feet.
That has all changed as Formula 1 has opened up to a new, younger demographic which likes to make a weekend of it, and which has high expectations for a broad range of entertainment.
In recent years enterprising race promoters, with the enthusiastic backing of Formula 1 itself, have been building grands prix into festival-like events offering constant spectacle on and off the track.
No longer do fans have to twiddle their thumbs between support races or contemplate a disobligingly limited menu of comestibles headlined by limp bacon sandwiches garlanded with vinegary non-brand brown sauce..
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