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How F1 is cultivating the festival feel for fans at races

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msn.com

In times past the only common thread motor racing events and outdoor music festivals shared was the likelihood of their customers getting muddy feet.

That has all changed as Formula 1 has opened up to a new, younger demographic which likes to make a weekend of it, and which has high expectations for a broad range of entertainment.

In recent years enterprising race promoters, with the enthusiastic backing of Formula 1 itself, have been building grands prix into festival-like events offering constant spectacle on and off the track.

No longer do fans have to twiddle their thumbs between support races or contemplate a disobligingly limited menu of comestibles headlined by limp bacon sandwiches garlanded with vinegary non-brand brown sauce..

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