luxury labels Tiffany & Co. and Christian Dior, Raducanu’s latest partnership is perhaps more surprising.The sporting star joins footballers Jack Grealish and Mason Mount, and Olympic gold medallist Jessica Ennis-Hill and heptathlete Katarina Johnson-Thompson, in Sports Direct’s Christmas 2021 advertising campaign, which reportedly had a budget of £6 million.
Raducanu, whose historic victory at the US Open in September came just months after she had completed her A-levels at Newstead Wood School in Bromley, wears a signature Nike kit as she hits away snowballs, appearing for a matter of seconds in the advertisement.
In the portfolio of brands Raducanu now endorses - Tiffany, Dior, Nike and racket supplier Wilson - there is just about room.
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