Gucci Creative Director Alessandro Michele threw a bedazzled party complete with a secret club, bright lights and flashing cameras, and the reveal of a highly anticipated noncollaboration with Paris-based luxury label Balenciaga.
And yes, you read that last part right: After rumors of an actual collaboration between the two Kering-owned brands swirled throughout the fashion industry earlier this week, a statement issued by Gucci after unveiling a 16-minute video celebrating its centennial collection (dubbed “Aria”) clarified: “Please note, this is not considered a collaboration or a capsule, and should not be referred to as such.”But at a juncture when everyone and anyone in the industry has dabbled in monster-hit collaborations (Supreme x.
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