GOOD Morning Britain viewers claimed Richard Madeley was more Alan Partridge than ever today. The broadcaster is often compared to the fictional local radio host played by Steve Coogan, but today he was particularly Partridgesque.
One viewer was exasperated when Richard asked how long the iPod had been around for in a discussion about it ceasing production after 20 years.
They wrote on Twitter: "Richard Madeley with vintage Partridge there! 'How long has it been out for?' They literally just said it!" Another was baffled by an IQ question he asked Susana Reid before an ad break.
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