The newest way for YouTube stars to monetize is not even on YouTube… It’s TV. Yes, a select few top YouTube stars have made the leap to TV — but now potentially all of them will make that jump.
Not by landing traditional shows on Netflix or NBC, but by getting their native content distributed directly into the booming world of Connected TV, with the explosion of platforms and services beyond the obvious players like Netflix, Hulu, and Amazon Prime.
Enter Play.Works. They have quickly become the world’s largest influencer and video game network on Connected TV, reaching over 200 million viewers globally.
Play.Works now distributes to streaming services like Roku, cable providers like Comcast, and TV makers like Samsung, LG and Vizio.
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