By Variety Staff Follow Us on Twitter E-sports and gaming company FaZe Clan today announced an exclusive partnership with e-commerce and culture platform NTWRK.
NTWRK, known for its limited-edition product drops from LeBron James, Billie Eilish, 88rising and others, led the latest round of funding for FaZe Clan, and has secured the global direct-to-consumer product rights for the company.
The collaboration will immediately integrate FaZe Clan’s apparel and merchandise into NTWRK’s platform. Beats by Dre and Interscope Records cofounder Jimmy Iovine is a key investor. “FaZe Clan is a very powerful pipeline into gaming culture, and their cultural impact reminds me of the early days of ‘90s hip-hop,” Iovine tells Variety. “It’s a really
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