Love Love Island? Our Factor 50 email brings all the goss direct to your inbox For the last few weeks, the nation has been engrossed in ITV's show Love Island - and more recently we've been trying not to throw our slippers at the TV watching the Casa Amor drama.
This means that shoppers have been seeing ISAWITFIRST's clothing on their screens every single night. The brand is sponsoring Love Island, and we've seen its clothing on the likes of Liberty, Kaz, Lucinda and Faye in the villa.
Now ISAWITFIRST has been praised by shoppers for launching a petite collection - which is tailored for women who are 5'3 and under.
Posting online, ISAWITFIRST wrote: "Here at ISAWITFIRST we know that good things come in small packages and that includes you.
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