Paris couture unfolded twice a year in the pomp and gilt of Parisian mansions, hotels and, in the summer season, embassy gardens or the parks of museums that had been closed to the public for the day.
Access was tightly controlled – big spending clients who had been vetted by the individual houses to ensure they weren’t too obviously linked to criminal activities, and influential media outlets with the “right”profile.This time it all happened on a screen near you and everyone was invited.By common consent, the star of the world’s first digital couture shows last week wasn’t Giambattista Valli’s lovely feathery layers, or Ralph and Russo’s avatar, but a set of 22in-high dolls.
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