William Earl Taylor Wynne, Digital Lead, Media Investment, Facebook; John Halley, Chief Operating Officer, Advertising Revenue, ViacomCBS; and Jed Dederick, SVP Global Client Development, The Trade Desk, will participate in a panel moderated by Heidi Chung, Media Analyst and Correspondent, Variety Intelligence Platform, on July 29 in the Variety Streaming Room.
Connected TV is the fastest-growing channel across all of advertising, as marketers shift their TV budgets to this media category to reach expanding streaming audiences.
Panelists will discuss how advertisers are rapidly reorganizing around this new landscape, taking an audience-first approach to their TV media-buying strategies and achieving new efficiencies in measuring ad.
Read more on variety.com