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Facebook, ViacomCBS, The Trade Desk Execs Join Future of TV Advertising Panel
William Earl Taylor Wynne, Digital Lead, Media Investment, Facebook; John Halley, Chief Operating Officer, Advertising Revenue, ViacomCBS; and Jed Dederick, SVP Global Client Development, The Trade Desk, will participate in a panel moderated by Heidi Chung, Media Analyst and Correspondent, Variety Intelligence Platform, on July 29 in the Variety Streaming Room. Connected TV is the fastest-growing channel across all of advertising, as marketers shift their TV budgets to this media category to reach expanding streaming audiences.
