Jed Dederick: Last News

Diego Ramos Bechara editor When asked to summarize his thoughts on streaming in 2024 with just one word, Joe Cady—executive vice president of advanced advertising & partnerships at NBCUniversal—used “democratization.” “The application of data for targeting and measurement, together with automation, lets us make our premium content available to so many more marketers than we could otherwise work with,” he said. “As we go forward into 2024 and beyond, that will be so much more of an opportunity to expand the scope of marketers who can participate in premium TV.” Cady was joined by Rebecca Panico, vice president and global head of media at Hilton and Jed Dederick, chief client officer at The Trade Desk, at a panel moderated by Andrew Wallenstein, president and chief media analyst at Variety Intelligence Platform, as a part of Variety’s CES Entertainment Summit held on January 10 in Las Vegas.

William Earl administrator Variety has added additional speakers and panels to its lineup for its 2024 Entertainment Summit at CES on Jan. 10 at the Aria.

William Earl Taylor Wynne, Digital Lead, Media Investment, Facebook; John Halley, Chief Operating Officer, Advertising Revenue, ViacomCBS; and Jed Dederick, SVP Global Client Development, The Trade Desk, will participate in a panel moderated by Heidi Chung, Media Analyst and Correspondent, Variety Intelligence Platform, on July 29 in the Variety Streaming Room.  Connected TV is the fastest-growing channel across all of advertising, as marketers shift their TV budgets to this media category to reach expanding streaming audiences.