Expert explains ways Primark 'tricks' shoppers into spending money in-store
dailystar.co.ukPrimark spend-up every now and again.But are you actually being 'tricked' into spending a wad of cash in the cut-price store?
Well you may well be, according to one psychologist. She has claimed the high street giant has some very clever tricks to persuade you to part with your hard-earned cash.
Talking on the Channel 5 documentary Primark: How Do They Do It?, psychologist Dr Amna Khan spoke about how Primark tries to keep customers in store for as long as possible.
She said: “A destination store creates an experience for the consumer, almost like going to a theme park where all your senses are activated, and you want to stay there for longer.” It is said on the show that Primark only buys large retail spaces and tries to add extra experiences, such as cafes and beauty services, in order to tempt people to stay.
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