Jem Aswad Senior Music EditorMary Rahmani, Triller’s global head of partnerships and TikTok’s first U.S. music executive, has launched Moon Projects, a new agency specializing in creator curation; content strategy for short-form, vertical platforms; and a label imprint in partnership with Republic Records.With a current staff of three, Moon Projects’ goal is “identifying and sourcing talent from established as well as up-and-coming creators, planning and managing unique campaigns — introducing both what’s now and what’s next,” according to its official statement.
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