Endeavor CEO Ari Emanuel never brought up the name Scarlett Johansson, whose challenge to Disney alongside her reps at rival CAA has riled the industry.
But in a virtual appearance at the Goldman Sachs Communcacopia Conference, the exec said talent is “getting paid very, very well” despite massive shifts in windows.“Netflix started this,” Emanuel noted.
In the movie business, “about 10% of the movies that went out [theatrically] hit the talent’s back end, meaning the profit participation.” Once Netflix bought out talents’ back end, “the pie was no longer 10%.
It was 100%.”When Warner Bros put its entire 2021 release slate on HBO Max at the same time it debuted in theaters, WarnerMedia paid out $200 million in back end, Emanuel said.
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