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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Video Game Culture EA

EA’s brand boss: “There’s really no such thing as gamers at all”

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EA‘s vice president of brand, has spoken about how the label “gamer” is outdated.In an interview from AdWeek, McCarthy said, “Gaming is no longer a medium or an industry, it is simply ‘interactive’.

You can now interact with almost everything through play – from an interest area like interior design to a movement like Black Lives Matter or exploring your sexual identity.”She pointed to the rise in more lo-fi service games, bringing in more cultures and niches, which brands should take a “more audience-first and fluid approach” to engage with authentically.“I often get asked about how brands can partner with gaming or talk to gamers – but there’s really no such thing as gamers at all and understanding that will be crucial,” she.

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