Ellise Shafer administratorRichard Montañez is speaking out following claims by Frito-Lay that he did not invent Flamin’ Hot Cheetos.“I was their greatest ambassador,” Montañez tells Variety of Frito-Lay. “But I will say this, you’re going to love your company more than they will ever love you, keep that in perspective.”Montañez, who worked his way up from a janitor at the company to a marketing executive, has a book coming out about his rags-to-riches story, and is the subject of an upcoming Searchlight Pictures biopic directed by Eva Longoria.
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